Overview: Analytics

TwineSocial offers basic and advanced analytics for your social media campaigns—a comprehensive advanced reporting and analytic package. This feature significantly increases visibility into the engagement and performance of your social campaigns. Here’s a quick overview:

Analytics for Social Media Campaigns: DashBoard

When you  login to manage your TwineSocial account, you’ll now see a new Analytics tab in the left navigation.



Choose your campaign and period to get quick stats on the number of campaign views, engagements, volume of content acquired, popular actions, popular data sources and more.




Engagement


This section helps you understand how users engage with your campaigns. You can easily drill down and answer questions like “how many times did people view videos on my social hub last week” and “how far down into my hub did users explore?”



Content


Content Analytics reports let you analyze the content ingested by TwineSocial into your campaigns. This is an easy place to determine where your target content most frequently originates. In addition, if you embed your TwineSocial campaigns on more than one media property, you’ll be able to see which property drives the most volume.



Visitor Analytics


Visitor Analytics help you understand your visitor profile and your traffic sources. You’ll quickly determine what your top referring domains and URLs are, the browser type and platform of your users, and geo-coded traffic patterns.




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